MB: NR RAMOS
Singer-actress Sarah Geronimo was a picture of confidence and poise, holding her own when she marched the ramp along with several other professional models including supermodels Danica Magpantay and Charo Ronquillo during RTW brand Unica Hija’s debut at the Philippine Fashion Week that highlighted their Back to School and Holiday Collection 2012 on Sunday.
Sashaying in seeming gleeful abandon, Geronimo looked quite at ease wearing some of Unica Hija’s fresh new designs, which included over 100 outfits as inspired by the Mod era showing how the brand’s creative team had apparently streamlined its latest collections to fit the modern Filipino woman.
According to Geronimo, who is also the face of the brand, she likes it that Unica Hija allows for stylish tops that are fresh and unique as they are relaxed and easy.
“I love Unica Hija’s dress collection. I am very, very comfortable wearing their clothes. They suit my personality and are very compatible with my taste. They are stylish yet very comfortable,” said she.
She also likes it that the brand looks good even under the vicious glare of TV – wearing them all the time during “Side Go” segments of her weekly ABS-CBN show “Sarah G:Live.”
In a release, Unica Hija says it does not believe in fast fashion, assuring consumers of the quality of its merchandise even as it continues to adopt new, efficient measures to lower the cost of production, taking into account that the average Filipino shoppers often look for quality yet affordable merchandise that could last a long time.
In a related development, Viva, which manages the career of the 23-year old, is reportedly gearing up for what it deems is the biggest evolution of Geronimo’s career, saying that they will re-introduce her as a more “sensual” and “glamorous” star in her upcoming concert dubbed “24/SG” this July.
“The show is something Sarah’s fans have never seen her do before,” says Viva Concerts big boss Vic del Rosario, in a recent press conference.
Meanwhile, Geronimo also just recently made it to the “25 Sexiest International Singers You’ve Never Heard Of” list by US-based site complex.com.
“These days, American radio is saturated with Carly RaeJepsen, Rihanna and other female superstars who are probably under the age of 25. Not that we’re complaining, but once you find yourself mouthing the lyrics to `Call Me Maybe,’ you know you need to start listening to something else,“ according to the site’s introduction to the list.
Geronimo is No. 12 on the list.
The list is topped by Nicole Roberts of England, followed by Natalia Kills of England, Gabriella Cilmi of Australia, Pixie Lott of England and Yuna of Malaysia.
Geronimo, the only Filipino singer on the list, is described by complex.com as the Philippines’ Britney Spears – pre-rehab of course.
“To say Sarah Geronimo is a superstar would be an understatement. After being discovered on the singing competition, `A Star for a Night,’ at 14-years-old, she released eight best-selling albums, with one on the way. Additionally, Geronimo, now 23, not only draws a sold-out crowd to almost all of her concerts, four of her concert DVDs have even gone platinum. It’s safe to say she’s the Filipina Britney Spears (pre-rehab),” said complex.com.
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